We audited the current Country Delight app, listed the UX problems that cost orders and subscriptions, and rebuilt eight key screens to show the direction. This page walks through both, then lays out what a full revamp would look like.
Country Delight's customers already trust the milk. The app should make ordering, subscribing and paying feel as reliable as the 7 AM drop. Today it doesn't.
Promotions take the space products should have. Subscriptions, the core of the business, are hidden in a menu grid. Every screen uses a different background, icon style and label system, so the app feels like three apps.
Tomorrow's delivery is the first thing on Home. Categories, cart and free-delivery progress are always in reach. One green, one type family, one navigation. Subscriptions get a proper tab with skip, pause and quantity controls.
This is eight screens built without analytics, interviews or brand guidelines. A full revamp starts with research, covers every screen and state, and ships a design system your developers can build on.
Tap a number on the screen or in the list to see where each problem lives. Severity reflects how directly the issue blocks a customer from ordering or managing a subscription.
Dark brown on Home, cream on Products, blue-grey on Menu, white in cards. Nothing tells the customer these are one app.
Filled green, thin outline, orange badge, yellow illustration. Icons should be one family at one weight.
"4+3" is a campaign, not a place. Meanwhile there is no Cart, Orders or Subscriptions tab, and the basket hides behind a wallet chip.
A serif tagline, a rounded sans for promos and a plain sans for menus. Prices, the fact customers care most about, are the smallest text on the screen.
Three core journeys side by side. The redesign keeps Country Delight's green and the morning-delivery promise, and rebuilds everything around them.
Green markers point to what's new or fixed on each screen. Everything here is built as a working front-end prototype, not just a set of mockups.
A small set of decisions applied everywhere. This is the start of a design system your developers can build components from.
Country Delight green for actions and state. White cards on a white ground. Colour is reserved for what a customer can tap.
Prices and totals are the largest text on any card. Meta information is quiet and grey.
Product cards, subscription cards and cart rows share one layout. Every primary action is a full-width green pill.
Subscriptions get a real tab. Cart and free-delivery progress float above the nav on every screen, so a customer never loses their basket.
This concept was made to show direction, not to ship. It was built without analytics, customer interviews, brand guidelines or backend constraints, and it covers the screens below only.
Plus the parts you only get right with research: what customers actually do at 6 AM, why subscriptions get paused, and where people drop out of checkout.
Five phases, each with a concrete output. Timelines are indicative and depend on access to your team and data.
We guessed that tomorrow's delivery belongs at the top of Home. Interviews and analytics will tell us if that's right, and what else customers check every morning.
Every pause, skip and cancellation is a revenue event. The full project designs those moments with care, including win-back and vacation flows.
A documented design system means your team can add a new category or campaign next quarter without the app drifting apart again.
Three things get the full project moving. None of them takes more than a week.
We walk you through this audit screen by screen, hear what your team already knows about customers, and agree on what success looks like.
Customer interviews and the analytics review begin within a week of kickoff. You see the first full-app prototype around week 8, with weekly reviews before that.
We do product research, UX, UI and front-end development under one roof, so the design you approve is the design that ships. Everything on this page, from the audit to the working prototype, was made by the same people who would run the full project.
Our other works are below. Happy to walk through any of it on the call.
Let's set up a walkthrough. We'll bring the audit of every remaining screen and a detailed plan for the full project.